AppBooks are pocket-sized sketchbooks for iPhone app designers and developers. The concept is simple - the interior features actual-size iPhone templates that allow the user to sketch away without worrying about proportions or scale.

One of the foremost aspects of the Freestyle brand is the versatile toughness of its watches. This campaign was meant to resonate with the go-anywhere, do-anything attitude of Freestyle's target demographic.

This poster series, dubbed "Come and Discover", wasn't commissioned by any state or tourism bureau. But it was fun nonetheless.

A proposed campaign treatment for Freestyle entitled "Break Free" - I should note that much of the photography was borrowed from around the web for this internal pitch, notably from the ultra-talented Nick Onken (www.nickonken.com).

This campaign ran primarily in outdoor lifestyle magazines, usually depicting the product in an open and unexplored environment. Clean and simple.

This campaign was built around the word "FREE" and involved collages of the products, athletes, and activities within each product's story. The upper left caption offers a glimpse into the moment depicted in the ad.

One of five catalogues designed for Freestyle between 2007 and 2009.